Recyclable cardboard camera is a tool for questioning design
Model is digital and can download photos to computer due to USB mechanism
Cameras nowadays are synonymous with high resolution with technological increments that reduce imperfections. This paradigm is challenged by the Swedish furniture chain IKEA, which launched KNÄPPA, an old-fashioned cardboard camera.
What does a camera have to do with furniture?
Tired of seeing design trends not being taken advantage of in reality, the company promoted the launch of the machine so that IKEA consumers can take pictures of their own homes, showing what real design looks like in people's lives. KNÄPPA was produced in small numbers and distributed in certain stores of the brand so that customers could participate in the idea.
The camera is a simple unit consisting of a lens, a single circuit board, a cardboard card, two plastic screws and two AA batteries. The resolution isn't that big (2.3 megapixels) and the model doesn't contain a zoom or automatic stabilization system, but it's fully recyclable, digital (with USB connector) and can store up to 40 photos.
The camera is part of the IKEA 2012 PS line, which tries to reinterpret great design projects from the past, only containing a higher level of renewable and sustainable materials.
To learn more about the project, check out the video below:
