Eco fashion: the incredible bags made with tire inner tubes
Tire inner tube accessories: fashion and sustainability working together
Ecofashion has established itself in the market not only as a trend, but as an environmental necessity. The new luxury is the eco chic: Consciously and sustainably consume fashion through eco-designed accessories that do upcycle. The term eco chic appears to prove that it is possible to be stylish, elegant, cool and tuned in, and to be responsible for environmental and social aspects. O upcycle it is the transformation of end-of-life products, which would otherwise go to waste, into new parts. Currently, the upcycle in fashion is considered a trend that is here to stay. Conscious consumers are willing to invest in pieces that carry moral values of sustainable development for their lifestyle. With this in mind, several fashion designers have been concerned with making eco products, with quality and timeless design, which collaborate to reduce the environmental impact during all stages of product development.
In this context, the brand Newman, which invests in the sustainable development paradigm, reducing the consumption of resources. The brand reuses old tire inner tubes as a raw material for making luxury bags with a sustainable footprint. According to a study published by the Federal University of Bahia, it is estimated that at least 25 million tires are discarded every year in the country. The inner tube is not biodegradable (it fits inside the tire and is very resistant and malleable). Thus, the reuse of this material, which becomes garbage in landfills, is urgent. the scholarships Newman reuse these tire tubes, forming an incredible design and providing long service life - thus maintaining an ethical and ecofriendly, based on slower consumption compared to fashion.
THE Newman produces men's and women's accessories, mainly bags and backpacks. The pieces have a minimalist design and adapt to day-to-day work and going to the gym. The brand offers beautiful products and reused materials. Among the women's pieces, there are bags that follow current trends: fringes, chains and details in bold colors. The pieces suggested to the male audience have a more modern and utilitarian design and consist of backpacks, travel bags and wine bags. Some products use, in addition to the tire tube, materials such as seat belt straps. The brand also has covers for tablets and necessaries.
Know how to properly dispose of tires. 
