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Surveys around the world reveal that the number of young people without a driver's license is growing

What is the consumption dream of young people today? If you answered car, know that the generation born after the 1980s has other priorities. According to some reports produced in the United States and in European countries, the number of young people who have a driver's license is declining. The factors are the most diverse: the high price of fuel, the environmental damage they cause to the environment, financial crises and the difficulty of talking to friends over the internet when driving, as shown by a survey conducted by the company Gartner, which revealed that 46% of drivers between the age of 18 to 24 prefer to access the internet than own a car.

According to a report released by the Federal Highway Administration (US agency that plays a role similar to that of the National Department of Transport Infrastructure (DNIT), being responsible for maintenance, inspection and preparation of technical studies to solve problems related to roads and highways Americans), 46.3% of potential drivers aged between 16 and 19 years had a driver's license in 2008; in 1998 the percentage was higher, 64.4%. The number of kilometers driven also decelerated when compared to 1995, with a decrease of 12% in 2009, among drivers aged 21 to 30 years. The same trend is seen in Europe, where car sales fell 8% in 2012, reaching the worst level in 17 years, and fell another 10% in the first quarter of 2013. In Brazil it is no different: a survey by the consulting firm Box 1824, specialized in behavior, shows that buying a car is a priority for only 3% of young people aged 18 to 24 years.

This scenario has been keeping the sleep of several automakers, such as General Motors, which asked for help from MTV Scratch, a unit of the media giant Viacom, which advises brands on the most effective way to get closer to their consumers. Other major automakers have also taken a stand on this issue: some have chosen to produce more compact cars with more color options; others have teamed up to improve fuel cell electric vehicles, powered by electricity generated by hydrogen and oxygen, and there are still those who are betting on “smart” cars, equipped with sensors and software, allowing the car to self-drive in high-traffic situations. , to gain more customers.

Alternatives

According to the Brazilian Electric Vehicle Association (ABVE), Brazil is lagging behind with regard to electric vehicles, as there is not enough incentive for the development of this type of vehicle in the country. According to the same association, 3 million electric cars currently circulate in the world, of these, 72 units run in Brazil - for comparison purposes, the national fleet of vehicles is estimated at 42 million.

But there are also signs of change, such as the creation of a working group to evaluate the implementation of an electric vehicle factory in Rio de Janeiro; the emergence of the Inovar-Auto project - Incentive Program for Technological Innovation and Densification of the Production Chain of Automotive Vehicles, which aims to encourage investment in the national automobile industry, through innovation and research, granting tax advantage to manufactured cars with hybrid or electric drive, preferably using ethanol as fuel; greater investment in public transport, such as expanding the subway network in some cities and encouraging the use of bicycles, such as the possibility of renting them at some subway stations, in addition to the creation of cycle lanes.