"Dancing" traffic light entertains pedestrians and prevents accidents
Marketing action captured movements and projected them into traffic lights
A good-humored marketing action may have pointed to an innovative way to avoid accidents. In Portugal, the automobile company Smart invited ordinary people to dance in front of a machine that captures bodily movements digitally (similar to the common device in video games).
The digital files were then transferred to a traffic light nearby. When the sign is closed to pedestrians, the "little man" in the figure starts to reproduce the previously collected dance steps.
The result is fun and makes people pay attention to the traffic lights instead of running to try to cross the street dangerously.
According to the company, 81% of pedestrians waited until the sign opened to make a safe crossing.
Check out the campaign video:
