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Event contemplates demand from companies and consumers for healthy and ecologically responsible products

The market for products without refined sugar, gluten and lactose or chemical inputs, according to the 2017 World Food and Beverage Trends report from the Mintel agency, reveals that four out of five Brazilians are willing to pay more for foods that actually bring value nutritional value that justifies the investment.

Functional, probiotic, whole and vegetarian foods, vegan products, herbal medicines, supplements, diet and light lines, honey and derivatives, natural cosmetics, essential oils and candles, sports nutrition and aesthetics, complementary treatments and equipment - this entire universe is present at Naturaltech - International Fair of Healthy Food, Supplements, Natural Products and Health . In its 14th edition of the fair, for the first time the event takes place at the Anhembi Exhibition Pavilion, in São Paulo, from June 6th to 9th.

In conjunction with the simultaneous event Bio Brazil Fair | Biofach Latin America, Naturaltech brings together more than 400 exhibiting companies, which launch around 1,200 products and services. Among these companies, there are representatives from different countries that see Brazil as a promising market to start or consolidate their operations.

The growth of the fair follows the evolution of the sector itself, which according to Euromonitor Internacional, had revenues of R$ 93.6 billion in 2016 and until 2021 should grow at a rate of 4.4% per year. This scenario places Brazil in fifth position among the world's largest markets and one of the fastest growing in recent years.

Among professional visitors, a large part is formed by buyers and owners of specialized stores, restaurants, supermarkets, wholesalers, bakeries, pharmacies and perfumeries, hotels and condominiums, gyms, clinics and clubs, from Brazil and abroad, who come in search of products that serve a growing portion of customers who adopt healthier habits.

Health professionals - nutritionists, nutritionists, therapists - also visit the fair to relate to the market and seek updates both in terms of the news presented by the exhibitors and in the dozens of hours of technical programming with seminars, lectures, meetings and workshops on the most different aspects of natural production and health promotion.

Aimed at doing business between suppliers and retailers, Naturaltech also collaborates to expand the concept of healthy eating and habits with consumers in general, promoting interaction with brands, the exchange of experiences and knowledge, through seminars and activities parallel. In the pavilion, the general public can taste and buy products in small quantities directly from producers and manufacturers and also participate in the technical program.

Consistent with its healthy event philosophy, this year's Naturaltech offers another novelty and encourages its visitors and exhibitors to use public transport. During the fair's opening period, the organization provides free transfers from the Portuguesa-Tietê subway station to Anhembi.

Accreditation, both for professional visitors and the general public, is already open and can be done free of charge in advance.

Service

• Event: 14th Naturaltech 2018 health food, supplements, natural products and health fair with simultaneous event at Bio Brazil Fair | Biofach Latin America 2018 – 14th International Organic Products and Agroecology Fair
• Date: June 6 to 9 (Wednesday to Saturday) 2018
• Hours: from 11am to 8pm
• Location: Anhembi Exhibition Pavilion
• Address: Av. Olavo Fontoura, 1209 Santana - São Paulo, 02012-021 Brazil
• Information by phone: (11) 2226-3100